Canada Day is already known as one of the top tourist days of the year, so marketing your restaurant on Canada Day – and leading up to it – is essentially a no-brainer. And yet, many restaurants fail at effectively bringing in new customers and capitalizing on the increase in foot traffic.
Here are 3 tips for marketing your restaurant on Canada Day.
Samples, Samples, Samples
Consumers face an abundance of restaurants every day. What makes them stop and come in to your restaurant comes down to the details (and of course the quality of your product). But banking on consumers choosing your restaurant over the competition should not be left to chance. Adding a part-time staffer to give out some samples of your tasty fare can add a sense of excitement in perk interest in people passing by. If you cater well to children, expect this to be a huge draw.
Advertise Where The Eye Balls Are
Where is the big event taking place? Where are tourists and locals going to be during the weekend? Are you there too? Investing in some additional advertising and putting your restaurant in the face of the people will definitely pay off in spades. Let’s be honest, at the end of a long vacation day, choosing a restaurant might come down to whatever raises your eyebrow and catches your eye. Make sure it’s yours by having the advertising and visuals present to convert strollers in to customers.
Introduce an Offer
All of your sampling and advertising efforts can be bolstered by the inclusion of a ‘can’t miss’ offer. Offers that entice customers in to swinging by generally fall under certain categories – cater to kids, cater to groups, cater to price. Think about simple offers that will resonate with you, your family, your parents.
Kids eat FREE!
FREE coffee/tea with every meal!
Complimentary Hors d’oeuvres!
Canada Day SPECIAL!
Try these 3 simple marketing tips and see how they work for your restaurant. As long as you focus on your strengths and are honest and forthcoming with your customers, you can create some great buzz and turn one-time visitors into profitable repeat customers.